Ulta Beauty is a leading retailer in the beauty industry, offering an extensive range of beauty products, services, and tools. With more than 1,200 stores across the United States, Ulta Beauty is the ultimate one-stop-shop for beauty enthusiasts. In this article, we’ll explore the history, values, and products of Ulta Beauty and why it’s a go-to destination for all things beauty.

History of Ulta Beauty

Ulta Beauty was founded in 1990 by Richard George and Terry Hanson, who saw an opportunity to create a store that offered both high-end and affordable beauty products in one location. The first Ulta Beauty store opened in Illinois, and since then, the company has grown rapidly, becoming one of the largest beauty retailers in the world.

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Values of Ulta Beauty

Ulta Beauty is committed to making beauty accessible to all, regardless of budget or skill level. The company believes that everyone deserves to feel beautiful, and its products and services are designed to empower customers to achieve their beauty goals. Ulta Beauty is also committed to sustainability and is constantly looking for ways to reduce its environmental impact.

Products and Services of Ulta Beauty

Ulta Beauty offers a wide range of beauty products, including makeup, skincare, haircare, fragrance, and more. The store features both high-end and affordable brands, making it easy for customers to find products that fit their budget and preferences. Ulta Beauty also has its own private label brand, which offers affordable and high-quality products across a range of categories.

In addition to its products, Ulta Beauty also offers a range of services, including haircuts, blowouts, facials, and waxing. These services are performed by licensed professionals who are trained to help customers look and feel their best. Ulta Beauty also offers a loyalty program, which rewards customers for their purchases and provides exclusive discounts and perks.

Ulta Beauty also offers a range of tools and accessories, including brushes, sponges, and hair styling tools. These tools are designed to help customers achieve their desired look, whether it’s a natural, everyday look or a bold, statement-making one.


Ulta Beauty is the ultimate destination for beauty enthusiasts, offering a wide range of products, services, and tools. The company’s commitment to accessibility, sustainability, and high-quality products has made it a favorite among customers. Whether you’re looking for a new lipstick, a relaxing facial, or a professional blowout, Ulta Beauty has everything you need to achieve your beauty goals.