Maurices is a beloved fashion brand that has been empowering women with style and confidence for decades. With a wide range of trendy and versatile clothing, Maurices has become a go-to destination for women of all ages and sizes. In this article, we explore the history of Maurices, its commitment to inclusivity, and the impact it has made on women’s fashion.
A Journey of Fashion and Empowerment
Maurices was founded in 1931 by E. Maurice Labovitz in Duluth, Minnesota. What began as a small women’s clothing store has grown into a prominent fashion brand with hundreds of stores across the United States and Canada. Throughout its journey, Maurices has remained dedicated to providing women with fashion-forward clothing that reflects their individuality.
One of Maurices’ core principles is inclusivity. The brand recognizes that women come in all shapes, sizes, and styles, and they deserve clothing that celebrates their uniqueness. Maurices offers a wide range of sizes, including plus sizes, and their clothing is designed to flatter different body types.
The Maurices Style
Maurices’ style is characterized by a perfect blend of chic and comfort. Whether it’s casual wear, work attire, or a statement outfit for a special occasion, Maurices has something for every woman’s fashion needs. From stylish tops and dresses to jeans and activewear, their collection caters to diverse tastes and preferences.
The Power of Community
Maurices has built a strong community of loyal customers who resonate with the brand’s values and style. Through their “Maurices & Me” loyalty program, shoppers enjoy exclusive rewards, discounts, and early access to sales. This community-driven approach has helped foster a sense of belonging among Maurices’ customers.
Supporting Women’s Empowerment
Beyond offering fashionable clothing, Maurices is committed to empowering women in various ways. The brand supports causes and initiatives that uplift and strengthen women, making a positive impact on communities.
1. The “Dressbarn” Acquisition
In 2019, Maurices acquired the “Dressbarn” brand, further expanding its reach and providing more options for customers seeking trendy and affordable clothing.
2. The “Best You” Movement
Through its “Best You” movement, Maurices encourages women to embrace their individuality and express themselves authentically. The brand believes that every woman deserves to feel confident and beautiful in her own skin.
3. “The Denim Shop” Initiative
Maurices’ “The Denim Shop” initiative is dedicated to helping women find the perfect pair of jeans. With a variety of fits and styles, women can discover jeans that make them look and feel amazing.
Sustainability and Responsibility
Maurices acknowledges its responsibility towards the environment and the communities it serves. The brand has taken steps to incorporate sustainable practices into its operations and sourcing, aiming to reduce its ecological footprint.
Maurices has carved a special place in the hearts of women who seek fashion that celebrates their individuality. From its humble beginnings in Minnesota to its widespread presence today, Maurices has remained committed to empowering women with style and confidence. With a diverse range of clothing and a strong sense of community, Maurices continues to be a trailblazer in the world of women’s fashion.
- When was Maurices founded?
- Maurices was founded in 1931 by E. Maurice Labovitz in Duluth, Minnesota.
- What is the style of Maurices’ clothing?
- Maurices’ style is a blend of chic and comfort, offering a wide range of trendy and versatile clothing for women.
- Does Maurices offer plus sizes?
- Yes, Maurices is committed to inclusivity and offers a wide range of sizes, including plus sizes.
- How does Maurices support women’s empowerment?
- Maurices supports women’s empowerment through initiatives like “Best You” movement and “The Denim Shop,” encouraging women to embrace their individuality and feel confident.
- Is Maurices involved in sustainability practices?
- Yes, Maurices has taken steps towards sustainability and responsible sourcing to reduce its ecological footprint.