ASICS America, a leading sportswear and athletic footwear brand, has been empowering athletes around the world with its cutting-edge technology and performance-driven products. Since its founding in 1949, ASICS has consistently delivered high-quality sportswear that enhances athletes’ performance and promotes a healthy and active lifestyle. This article explores the history of ASICS America, its commitment to innovation, and the impact it has made on the sports industry.
The Journey of ASICS America
ASICS, an acronym for “Anima Sana In Corpore Sano” – a sound mind in a sound body, was founded in Japan by Kihachiro Onitsuka in 1949. The brand started by producing basketball shoes and has since evolved into a comprehensive sportswear company catering to various athletic disciplines.
Advancing Technology and Innovation
ASICS America is at the forefront of sports technology and innovation. The brand invests heavily in research and development to create products that optimize athletes’ performance and protect against injury. Many of ASICS’ advancements have become industry standards in athletic footwear and sportswear.
One of ASICS’ most notable contributions to athletic footwear is the incorporation of Gel technology in its shoe midsoles. Gel technology enhances cushioning and shock absorption, reducing the impact on joints during physical activities. This innovation has been widely praised by athletes and fitness enthusiasts alike.
Impact Guidance System (IGS)
ASICS introduced the Impact Guidance System (IGS) to create a shoe that supports the foot’s natural gait from heel strike to toe-off. IGS enhances the foot’s natural motion and helps reduce strain and fatigue during extended periods of exercise.
FlyteFoam and FlyteFoam Propel
ASICS’ FlyteFoam and FlyteFoam Propel technologies revolutionized lightweight cushioning in running shoes. These foam formulations provide excellent bounce-back properties and durability, ensuring a comfortable and responsive running experience.
Comprehensive Sportswear Range
Beyond athletic footwear, ASICS America offers a comprehensive range of sportswear, including performance apparel and accessories. From running apparel with moisture-wicking properties to compression wear for enhanced muscle support, ASICS provides athletes with the gear they need to excel in their chosen sports.
Social and Environmental Responsibility
ASICS America is committed to social and environmental responsibility. The brand actively engages in sustainable practices, striving to reduce its environmental impact through responsible sourcing and manufacturing.
Support for Athletes and Sports Communities
ASICS America supports athletes and sports communities through various initiatives and sponsorships. The brand partners with athletes across different sports, providing them with the best equipment and support to achieve their goals.
ASICS America’s journey from a small Japanese company to a global leader in sportswear and athletic footwear is a testament to its commitment to innovation and performance. With a focus on technology, research, and support for athletes, ASICS has become a trusted brand for professional athletes and fitness enthusiasts alike. By continuously pushing the boundaries of sports technology, ASICS America empowers athletes to reach new heights and embrace the joy of an active lifestyle.
- When was ASICS America founded?
- ASICS was founded in Japan in 1949, and its expansion into America and other countries followed soon after.
- What is the meaning of ASICS?
- ASICS is an acronym for “Anima Sana In Corpore Sano,” which means a sound mind in a sound body.
- What are some of ASICS America’s innovations in athletic footwear?
- ASICS introduced Gel technology, Impact Guidance System (IGS), FlyteFoam, and FlyteFoam Propel in its athletic footwear.
- Does ASICS America offer sportswear other than footwear?
- Yes, ASICS America offers a comprehensive range of sportswear, including performance apparel and accessories.
- How does ASICS America contribute to social and environmental responsibility?
- ASICS America actively engages in sustainable practices, responsible sourcing, and manufacturing to reduce its environmental impact.