Overview of Morrisons Grocery

Morrisons, officially known as Wm Morrison Supermarkets plc, is a prominent player in the UK supermarket sector. Founded in 1899 by William Morrison, it has grown significantly over the years to become the fourth largest chain of supermarkets in the UK.

With its headquarters located in Bradford, West Yorkshire, Morrisons is known for providing high-quality groceries and excellent customer service. As of my last update in September 2021, Morrisons operates over 500 stores across the UK and employs more than 110,000 staff members.

The company offers a broad array of products including fresh and processed food, drinks, household goods, and other retail items. Morrisons differentiates itself by focusing on food production, owning many of its own supply chains. This approach has allowed the supermarket to offer competitive prices and maintain strong quality control.

Morrisons has a well-established brand reputation built on its promise of delivering fresh, high-quality food, and its commitment to sustainable farming and local produce. The supermarket’s business model is primarily based on store sales, though it has expanded into online sales, wholesale, and convenience store formats.

History and Development of Morrisons

Morrisons was founded in 1899 as a butter and egg stall in Rawson Market, Bradford. The founder, William Morrison, was an egg and butter merchant who later ventured into the supermarket business. The first Morrison supermarket opened in 1961 in Bradford, marking the beginning of a new era.

Over the years, Morrisons has grown significantly, both organically and through acquisitions. In 2004, the company made a game-changing move by acquiring Safeway, a UK supermarket chain. This acquisition increased Morrisons’ reach across the UK, especially in southern England where it had previously had a limited presence.

The company continued to expand its footprint throughout the UK, developing a comprehensive supply chain and enhancing its product offering. Despite facing competition from larger supermarket chains, Morrisons established itself as a key player through its commitment to quality, value, and customer service.

Morrisons has also evolved to meet changing consumer needs and shopping habits. It introduced its online shopping platform in 2014 in partnership with Ocado and has continued to invest in its digital capabilities. Visit Morrisons Official Website

Product Range at Morrisons Grocery

Morrisons offers a comprehensive range of products, catering to the diverse needs of its customers. The supermarket sells a wide variety of fresh produce, including fruits, vegetables, meat, fish, and bakery items, much of which are sourced from its own farms and factories.

In addition to fresh food, Morrisons provides an extensive selection of frozen and shelf-stable foods. The company has its own brand products, which offer good quality at affordable prices. It also stocks a wide range of branded items, catering to customers’ preferences and dietary requirements.

Beyond groceries, Morrisons sells household essentials, health and beauty products, pet supplies, baby products, and more. The supermarket also offers a range of services, including home delivery, in-store pharmacies, cafes, and petrol stations.

E-commerce and Online Shopping at Morrisons

Recognizing the importance of e-commerce in modern retail, Morrisons launched its online shopping platform in 2014 in partnership with Ocado. The supermarket’s online offering includes its full range of products, with the convenience of home delivery or click-and-collect services.

Morrisons’ online platform has been well received by customers for its user-friendly interface and reliable service. The company has continued to invest in its digital capabilities, enhancing its online shopping experience and expanding its delivery coverage.

During the COVID-19 pandemic, Morrisons saw a surge in online sales as more people turned to online shopping. The supermarket responded by expanding its delivery capacity and introducing new services like doorstep deliveries for vulnerable customers and a click-and-collect service at its stores.

To keep up with the fast-paced digital world, Morrisons has also launched a mobile application, providing customers with a seamless shopping experience. The app allows customers to shop online, browse weekly deals, collect digital coupons, and manage their Morrisons loyalty card points.

Morrisons Grocery’s Impact on the UK Supermarket Industry

Morrisons has had a significant impact on the UK supermarket industry, shaping the way supermarkets operate and influencing customer expectations. As one of the UK’s largest supermarket chains, it has played a key role in setting standards for product quality, customer service, and sustainable practices.

One of Morrisons’ key contributions is its commitment to sourcing locally and supporting British farmers. The supermarket has invested heavily in its supply chain, owning many of its own farms, factories, and even a fishing fleet. This not only allows Morrisons to maintain control over product quality, but also supports local economies and reduces the environmental impact of food transportation.

Furthermore, Morrisons Grocery focus on fresh, high-quality food has influenced industry standards. The supermarket has its own team of craft skilled specialists, such as butchers, bakers, and fishmongers, who prepare fresh food in-store daily. This has raised the bar for freshness and quality in the supermarket industry.

Lastly, Morrisons’ response to the growth of e-commerce has had a significant impact on the industry. By partnering with Ocado, it demonstrated the potential for traditional supermarkets to successfully transition into the digital space. Morrisons’ online platform has set a benchmark for user-friendly design and reliable service, influencing other supermarkets to improve their online offerings.


In conclusion, Morrisons Grocery has solidified its position as one of the leading supermarket chains in the United Kingdom. From its humble beginnings as an egg and butter merchant in Bradford, the company has grown into a national entity, operating over 500 stores and serving millions of customers.

Morrisons has remained committed to its core values of quality, affordability, and customer service. This commitment is evident in its broad product range, which includes high-quality fresh and processed foods, household items, and more. The supermarket’s focus on local sourcing and owning its supply chains has allowed it to uphold high standards of quality, while also supporting local economies and promoting sustainability.

Moreover, Morrisons has shown a keen understanding of changing consumer habits and market trends. It has embraced e-commerce, launching a successful online shopping platform and mobile application. These digital platforms have not only expanded Morrisons’ reach but also enhanced the shopping experience for its customers.

In the grander scheme of the UK supermarket industry, Morrisons has played a pivotal role in setting standards and shaping consumer expectations. Its commitment to fresh food, local sourcing, and digital innovation has influenced industry practices and raised the bar for supermarket offerings.

As we look to the future, it is clear that Morrisons Grocery is poised to continue its legacy of quality, service, and innovation. Its ability to adapt to changing market conditions and consumer needs positions it well for continued success in the ever-evolving retail landscape.