Explore the fabulous world of Love, Bonito, and learn how their trendy, high-quality, and affordable fashion pieces are taking the US by storm!


Love, Bonito has been making waves in the fashion world since its inception. With a focus on providing trendy, high-quality, and affordable fashion for women, Love, Bonito has grown to become one of the most beloved brands in the industry. The brand has expanded beyond its Singaporean roots and has now set its sights on conquering the US market. In this blog post, we’ll take a closer look at what makes Love, Bonito so special and why it’s quickly becoming a go-to choice for women in the US.

The Love, Bonito Story

Love, Bonito is a fashion brand that originated from Singapore in 2010. The company was founded by three female entrepreneurs – Rachel Lim, Viola Tan, and Velda Tan – who had a passion for fashion and a desire to create stylish and affordable clothing for women.

The founders of Love, Bonito started the company as an online fashion blog shop, where they shared fashion advice and sold pre-loved clothing items. They quickly gained a following and realized that there was a demand for affordable yet stylish clothing that was not readily available in the market. This realization led them to launch their own clothing line, which was an instant hit among their followers.

One of the key factors that contributed to the success of Love, Bonito was their focus on understanding the needs and preferences of their customers. The founders of the company conducted extensive research and surveys to gather feedback on what their customers wanted in terms of design, fit, and price. This allowed them to create clothing that not only looked good but also fit well and was priced affordably.

Another factor that helped Love, Bonito gain popularity was their active presence on social media. The company made use of platforms such as Instagram and Facebook to showcase their latest designs and interact with their customers. This helped them build a loyal following and a strong brand identity.

Love, Bonito also focused on creating a positive and empowering experience for their customers. They made sure that their clothing was available in a wide range of sizes and catered to different body types. They also launched campaigns that celebrated diversity and encouraged women to embrace their individuality.

Over the years, Love, Bonito has expanded its reach and now has a presence in several countries across Asia, including Malaysia, Indonesia, and the Philippines. The company has also opened physical stores in addition to its online presence, allowing customers to experience the brand in person.

Despite their success, Love, Bonito has remained committed to their core values of inclusivity, affordability, and sustainability. The company uses sustainable materials in their clothing and packaging, and they have implemented initiatives to reduce waste and carbon footprint.

In 2019, Love, Bonito received a significant investment from investors including Kakao Ventures, making it one of the most well-funded fashion startups in Asia. This has allowed the company to further expand its reach and invest in research and development to create innovative and sustainable fashion solutions.

The Love, Bonito story is a testament to the power of passion, perseverance, and customer focus. By understanding the needs and preferences of their customers and creating a positive and inclusive brand identity, Love, Bonito has become a leading fashion brand in Asia, inspiring women to feel confident and beautiful in their own skin.

Designed for the Modern Woman

Love, Bonito is a fashion brand that was founded in Singapore in 2010. The brand is designed for the modern woman who is looking for clothing that is stylish, comfortable, and versatile. Love, Bonito aims to empower women by providing them with clothing that fits their lifestyle and needs.

One of the key features of Love, Bonito is their commitment to inclusive sizing. The brand offers a wide range of sizes, from XS to XXL, to ensure that every woman can find clothing that fits her body type. This is important because many women struggle to find clothing that fits them well, which can be a source of frustration and even insecurity. By offering a range of sizes, Love, Bonito is helping women to feel confident and comfortable in their own skin.

Another important aspect of Love, Bonito is their focus on creating clothing that is both stylish and comfortable. The brand uses high-quality materials that are soft, breathable, and easy to wear. This means that women can look and feel their best without sacrificing comfort. Love, Bonito also designs their clothing with the modern woman in mind, taking into account her busy lifestyle and the need for clothing that can easily transition from day to night.

In addition to their commitment to inclusive sizing and comfort, Love, Bonito also places a strong emphasis on sustainability. The brand uses eco-friendly materials and processes wherever possible to reduce their impact on the environment. They also prioritize ethical manufacturing practices and work closely with their suppliers to ensure that their products are made in a responsible and sustainable way.

Love, Bonito’s commitment to sustainability and ethical practices is particularly important in today’s world, where consumers are becoming increasingly aware of the environmental and social impact of their purchases. By choosing a brand that prioritizes sustainability and ethics, consumers can feel good about their purchases and know that they are supporting a company that is working to make a positive difference in the world.

Overall, Love, Bonito is a fashion brand that is designed for the modern woman who is looking for clothing that is stylish, comfortable, and versatile. The brand’s commitment to inclusive sizing, comfort, and sustainability sets them apart from other fashion brands and makes them a popular choice among women around the world. Whether you’re looking for a casual outfit for a day out or a dressy ensemble for a special occasion, Love, Bonito has something for everyone.

Inclusivity and Body Positivity

One of the key elements that sets Love, Bonito apart is its commitment to inclusivity and body positivity. By offering sizes from XS to XXL, Love, Bonito ensures that women of all shapes and sizes can find fashionable clothing that fits them perfectly. The brand also encourages self-expression and celebrates individuality, making it a favorite among fashion-forward women who appreciate a personalized touch.

Quality and Affordability

Love, Bonito believes that high-quality fashion should be accessible to everyone. By working closely with suppliers and maintaining strict quality control, the brand can offer beautiful clothing at affordable prices. This emphasis on quality and affordability has earned Love, Bonito a loyal customer base that continues to grow.

Sustainability and Ethical Practices

In addition to its focus on style and affordability, Love, Bonito is committed to sustainable and ethical practices in the fashion industry. The brand is dedicated to reducing waste, conserving resources, and ensuring fair labor practices throughout its supply chain. By shopping with Love, Bonito, you can feel good about making a positive impact on the environment and supporting a brand that values social responsibility. Visit Official Website

Love, Bonito in the US

Love, Bonito is a Singapore-based fashion brand that has recently expanded into the US market. The brand was founded in 2010 by three women who wanted to create a fashion label that catered to women of all shapes and sizes. Over the years, Love, Bonito has gained a reputation for its inclusive approach to fashion, and its focus on creating clothing that is both stylish and comfortable.

In 2020, Love, Bonito announced its plans to expand into the US market, with a new e-commerce site and a flagship store in Los Angeles. This move was a significant milestone for the brand, which had already established itself as a leading fashion label in Asia. Love, Bonito’s expansion into the US market was a strategic move to tap into the growing demand for inclusive and sustainable fashion in the region.

Love, Bonito’s entry into the US market has been well-received, with many consumers praising the brand for its inclusive sizing and affordable pricing. The brand’s website offers a wide range of sizes, from XS to XXL, and the clothes are designed to fit a variety of body shapes. This inclusive approach to sizing has been a major selling point for Love, Bonito, as many consumers in the US struggle to find clothing that fits them properly.

In addition to its focus on inclusive sizing, Love, Bonito is also known for its commitment to sustainability. The brand has made a conscious effort to reduce its environmental footprint, using sustainable materials such as organic cotton and recycled polyester in its clothing. Love, Bonito’s commitment to sustainability has resonated with many US consumers, who are increasingly concerned about the environmental impact of the fashion industry.

Love, Bonito’s flagship store in Los Angeles has also been a major success, attracting fashion-conscious consumers from across the region. The store offers a wide range of clothing and accessories, and features interactive displays and digital installations that showcase the brand’s commitment to innovation and technology. The store has also become a hub for community events, with Love, Bonito hosting workshops and panel discussions on topics such as sustainability, body positivity, and inclusivity.

Despite its success in the US market, Love, Bonito still faces some challenges as it expands its presence in the region. The US fashion industry is highly competitive, with many established brands vying for the attention of consumers. Love, Bonito will need to continue to differentiate itself from its competitors by offering unique designs, high-quality materials, and exceptional customer service.

In conclusion, Love, Bonito’s entry into the US market has been a major success, with the brand gaining a loyal following of fashion-conscious consumers. The brand’s inclusive approach to sizing, commitment to sustainability, and innovative retail experiences have set it apart from its competitors and helped it establish a strong presence in the region. As Love, Bonito continues to expand its presence in the US market, it will need to stay true to its core values and continue to innovate in order to maintain its competitive edge.

Get Inspired by Love, Bonito’s Community

Love, Bonito is a Singapore-based fashion brand that has been gaining popularity globally. What sets Love, Bonito apart from other fashion brands is its unique approach to community building. Instead of merely focusing on selling clothes, Love, Bonito has created a platform where its customers can connect with each other, share their stories, and support each other.

Love, Bonito’s community-building efforts began in 2018 with the launch of “Our Bralette Club.” The idea was to create a safe space where women could discuss body positivity, self-love, and self-care. What started as a small online community of women has now grown into a global movement with over 20,000 members.

The success of Our Bralette Club inspired Love, Bonito to launch other community initiatives. One of these initiatives is “The LB Community.” This is a platform where Love, Bonito’s customers can share their stories, connect with each other, and support each other. The LB Community has become a space where women from all over the world can come together, celebrate their diversity, and empower each other.

Love, Bonito has also launched a series of events to bring its community members together. These events range from fashion workshops and styling sessions to panel discussions and networking events. Love, Bonito’s events have become a space where its customers can meet each other in person, share their stories, and build lasting connections.

One of Love, Bonito most significant community-building initiatives is “The LB Project.” This is a platform that empowers women to pursue their passions and achieve their dreams. The LB Project has partnered with several women-led organizations to support women in various fields, such as entrepreneurship, technology, and the arts. The LB Project provides mentorship, funding, and networking opportunities to help women achieve their goals.

Love, Bonito’s community-building efforts have not only helped the brand create a loyal customer base but have also contributed to a more significant social impact. Love, Bonito’s initiatives have helped women from all over the world connect, support each other, and achieve their dreams.

The success of Love, Bonito’s community-building efforts can be attributed to its authentic approach. Love, Bonito’s initiatives are not merely marketing gimmicks but are genuinely driven by a desire to empower women. Love, Bonito has managed to create a platform where its customers feel seen, heard, and valued.


In a world where fashion trends are constantly changing, Love, Bonito has carved out a unique space by offering stylish, high-quality, and affordable clothing for women of all shapes and sizes. With a focus on inclusivity, body positivity, and ethical practices, Love, Bonito is not just a fashion brand but a lifestyle choice that empowers women to feel confident and beautiful in their own skin.

As Love, Bonito continues to make its mark in the US market, it’s clear that American women are embracing the brand’s commitment to style, quality, and affordability. With its extensive range of fashionable clothing, seamless online shopping experience, and supportive community, Love, Bonito is poised to become a go-to choice for women across the nation.

So, if you’re looking to update your wardrobe with trendy, high-quality, and affordable pieces that make a statement, look no further than Love, Bonito. Dive into their fabulous world of fashion and join the growing community of women who are discovering the unparalleled appeal of Love, Bonito’s stylish, inclusive, and empowering collections.